You Chews forced to change name after cease and desist letter: Why it was the “best thing that could have happened” for the Sydney startup – SmartCompany
You Chews has been forced to change its name after receiving a cease and desist letter earlier this year, with the Sydney startup now going by the name Caitre’d. But founder Liz Kaelin says this was the “best thing that ever happened” for her startup.
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